UReCA, the NCHC Journal of Undergraduate Research and Creative Activity, is a national, multidisciplinary journal created by and for undergraduate students. I started working for this organization during its third year when it didn’t have any consistent branding. At the time, we were working on initiatives to grow the prestige of the journal, and this led to the need for a strong visual identity.
In a collaborative process with the editors and advisors, I created many options for the logo. We ultimately settled on one that had a contemporary feel, manipulating positive and negative space to highlight the journal’s name. Colors were influenced by the landscapes of Bryce Canyon National Park, where the UReCA editors gather each summer to work on the next year’s edition.