During this municipal campaign, more than ten candidates were running for city council. TJ Penrod, a small business owner and educator, was my top pick for the position, and I jumped at the chance to help with the campaign. Most of the candidates were part of the religious majority and had professions in law or real estate, and their campaigns used a standard patriotic color scheme.
Since TJ was a non-traditional candidate, I made sure his branding reflected that. His yellow and turquoise color scheme stood out from the other signs, but also stood out against the vibrant green of summer in Cedar City. Emphasis was given to his first name because it was unique, and using it made the campaign more personable.