When I was approached by Intact America about creating the visual language for such a wild, outrageous, and flamboyant project, I couldn’t say no! The prospect of working on a brand that would be both fun and strategic was too intriguing to pass up.
In the United States, the foreskin usually gets a bad reputation. It is often only brought up in the context of circumcision, one of America’s most common, and perhaps most controversial, surgical procedures. To disarm tension, and to celebrate foreskin, I created a playful, vibrant, and over-the-top branding system that gives the viewer permission to giggle and release any tension.