Less than a year into my time at UVU, I created “EverGREEN,” a concept for Utah Valley University’s inaugural comprehensive campaign. In its 80-year history, UVU had never embarked on a fundraising campaign as ambitious as this, with the goal of raising $350 million. The fundraising began quietly in 2018, with the development of the theme beginning in 2021.
Marketers from across campus developed over 20 potential campaign themes, and eventually, UVU’s president selected my concept. Over the next several months, EverGREEN developed. The design inspirations, storyline, patterns, imagery, and typography all remained the same throughout this process, while the campaign mark did change.
In October 2022, EverGREEN, the Campaign for UVU, went public with great fanfare at the 2022 President’s Scholarship Ball.