Less than a year into my professional career, I created “EverGREEN,” a concept for Utah Valley University’s inaugural comprehensive fundraising campaign. Marketers from across campus developed over 20 potential campaign themes, and eventually, UVU’s president selected my concept.
Over the next several months, EverGREEN developed. The design inspirations, storyline, patterns, imagery, and typography all remained the same throughout this process, while the campaign mark did change.
In my second year as a professional designer, at the age of 24, my vision came to life when EverGREEN, the campaign for UVU, went public at the 2022 President’s Scholarship Ball.
While more information about this project will come at a later time, you can learn more at the links below: