With the state’s Pride festival returning after several years, the Utah Pride Center wanted to pull out all the stops for 2022. The theme of “I Am Utah Pride” had been selected, and leadership insisted I reuse a design from a previous year’s photo backdrop.
This presented two major issues. One, the design had been seen before, and two, the color in the text would clash with almost any background. To solve this, I flattened the design into a single color and applied it over a color splash. This was more dynamic, communicated from a distance that the event was LGBTQ, and gave the graphic new life.
Event Collateral
With 14 events over eight days, I used several different color stories on event collateral. In general advertising, I used a white or black background to highlight the color explosion in the event logo. For other items, such as the tickets, I used various colors from the rainbow to differentiate them. The full-color logo was used for merchandise, and while it was more expensive to produce, we sold out of apparel.
Project Team
Billy Clouse — Freelance Designer
John Johnson — Director of Operations
Ben Carr — Co-CEO
Tanya Hawkins — Co-CEO
Kevin Randall — Public Relations Specialist
Emily Walker — Volunteer Engagement Manager, Pride Week Lead
