When I was first approached by Intact America about creating the visual language for such a wild, outrageous, and flamboyant project, I couldn’t say no. The prospect of working on a brand that would be both fun and strategic was too intriguing to pass up.
In the United States, the foreskin often gets a bad rap, frequently only brought up in the context of its surgical removal. The purpose of Foreskin Day is to celebrate this unique part of the body that is often overlooked within the context of the fight for individual bodily autonomy. Conversations about the foreskin can often be uncomfortable or tense, so I crafted a playful, vibrant, and over-the-top branding system that gives viewers permission to laugh and engage with this fun celebration.
Creative Process
Foreskin Day is first and foremost a celebration. While many visuals in intactivism (the movement advocating for the bodily autonomy and genital integrity of newborns) are grungy and scary, I wanted this to be the opposite.
This event brand needed to invite audiences in, rather than scare them away.
To do this, I embraced retro-contemporary typography to make the event both professional and lively. The color palette was crafted to tie into and build upon Intact America’s primary blue scheme. Varying shades and saturations allowed the colors to pair together and remain legible.
To complement the event story, I added visual elements such as a circular foreskin print, made by adding ink to the end of the foreskin and pressing it into paper.
Project Team
Billy Clouse — Creative Director
Dan Bollinger — Vice Chairperson
Georganne Chapin — Executive Director, Chairperson
Stephen Patterson — Director of Communications
Kelly Floyd — Manager of Community Programs
