Billy Clouse for CPVA Senator
Before entering the final year of my undergraduate studies, a friend recommended that I campaign to represent the College of Performing and Visual Arts (CPVA) in SUUSA, the school’s student government. When I did this, I was the first visual arts student to run in years, and I knew I had to be creative to win against theatre students.
I threw emphasis heavily to my first name to show that I would be approachable. My design was loud enough to stand out among the other campaign posters, but subdued enough to not be overwhelming. A similar aesthetic was used for Instagram carousels. The type treatment for my name ultimately evolved into my current personal branding.
Although I felt that I knew many of the students in my department, I didn’t know enough of the music, theatre, and dance students, so I included endorsements from a few people I knew in each program. I placed the most relevant poster in studios and buildings for the programs.
This campaign was successful, and I served as the CPVA Senator during my senior year.